Samsung S90D 55 inch Smart 4K Ultra HD OLED TV

Cinematic OLED Display
Transform your home viewing with Samsung’s S90D OLED technology. The self-lit pixels deliver rich contrasts and perfect blacks, bringing lifelike visuals with every scene. Ideal for movie lovers seeking that true cinema feel.

Stunning Picture Quality
Get lost in billions of colours and fine details with Samsung's OLED HDR+. From deep shadows to vibrant hues, the S90D’s display creates an incredibly realistic picture and impressive clarity.

Smart AI Processing
Powered by the advanced NQ4 AI Gen2 Processor, this TV optimises brightness, contrast, and clarity with 20 neural networks working in real-time. It even upgrades HD content to near-4K quality, so everything looks brilliant.

Dolby Atmos Sound
With built-in Dolby Atmos, you'll experience powerful surround sound that pulls you right into the action. You'll enjoy a listening experience that’s as sharp as the picture.

Game-Ready Performance
Serious about gaming? Samsung’s Motion Xcelerator boosts performance with an ultra-smooth 144 Hz refresh rate and ultra-low input lag, giving you an edge in every match.

Anti-Glare Display
Enjoy a clear, distraction-free picture from every angle. The anti-glare technology reduces reflections, even in bright rooms.

Samsung Gaming Hub
Play the latest Xbox titles and more directly on your TV. There's no need for downloads or consoles – it’s all available on Samsung’s Gaming Hub.

Endless Entertainment
Samsung’s Smart TV platform lets you dive into a world of streaming, catch-up TV, and apps. There’s always something new to watch.